Listen again: How to price your new business and product correctly (Tide Masterclass)

For any business, getting your pricing right is a balancing act. How do you decide what to charge? And how can you tell if you’ve got your pricing right?

In this Masterclass, we’re joined by two guests who have become experts on pricing: Tide member Lucy Heale runs a candle and fragrance business also offering workshops, and Russ Morgan, who founded an online service matching customers with local professionals.

This event took place on 22 October 2020. If you couldn’t join us on the day or you’d like to listen again, the recording is available below.

Masterclass: How to price your new business and product correctly

For this Masterclass, Tide’s Cuan Hawker is joined by:

• Russ Morgan
  Co-Founder, Bidvine
• Lucy Heale
  Founder and Director, The London Refinery
  Lucy was one of the stars of Tide’s recent TV advert. Read more:
  Tide blog | Lucy and The London Refinery

You’ll hear the panel talk about:

• Different pricing models and what’s appropriate for your business
• Understanding your market
• What strategy to use for your pricing now and in future
• How to add value to your product / service

This Masterclass is available for everyone. It’s most suitable for people who run their own small business in the UK.

About Tide Masterclasses

Tide exists to help small businesses. We make your financial admin easier so you can spend more time doing what you love. Our Masterclasses are just one of the ways we support you and your small business.

In the sessions – currently happening online – we gather experts, often Tide members, to share insights and practical advice you can put into action straight away.

You can listen again to these Tide Masterclasses:

• Listen again | Creating an identity for your new business
• Listen again | Maintaining your mental health whilst starting a business
• Listen again | How to set up your financial accounting the right way
• Listen again | How to legal-proof your business
• Listen again | How to approach investors to fund your business
• Listen again | How to choose the right type of funding for your business
• Listen again | How to write the perfect business plan
• Listen again | A step-by-step guide to registering your business
• Listen again | How to create an innovative business idea
• Listen again | How to maximise your profits
• Listen again | How to create a successful small business marketing strategy
• Listen again | How to be productive and avoid burnout during business growth
• Listen again | I’ve moved my business sales online due to Covid, now what?
• Listen again | How to keep your business afloat for the rest of 2020
• Listen again | A conversation about race for small business owners
• Listen again | How to reopen your business after the pandemic
• Listen again | Invoice hacks and how to get paid with Tide and Hokodo
• Listen again | GDPR – Staying on top of requirements during and coming out of a crisis
• Listen again | Empowering your employees – keeping them engaged and providing some fun
• Listen again | Mental health workshop
• Listen again | Aiding business continuity during COVID-19
• Listen again | How to navigate a crisis with creative confidence
• Listen again | How to ride out lockdown

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